This post is going to look at some specific reasons why big businesses or small business should have its own website. If you’re a small business owner who is still on the fence, read on!
Now more than ever, your customers expect to be able to find information about your company online. In fact, most consumers now do research online before they make a purchase, even if it’s to buy something from their local shop. If you don’t have a website, you’re sending a message that your business is stuck in the Dark Ages, or that you’re not interested in finding new customers.
They don’t need a lot of info. Just a few simple pages are usually more than enough, as long as it has basic information that’s tailored to their needs and very easy to find. And, most importantly, it should be accurate and up-to-date, since out of date info is one of people’s top pet peeves when it comes to using local business websites.
Having a website for your company instantly creates an official presence on the internet so that you don’t have to depend on others speaking for you. And you can make it look exactly the way you want, with your own logo, colors, and fonts.
Many small businesses rely on Yellow Page ads or social pages and listings to get their name out there. No one is going to tell them to remove their listings, but is purchasing an ad in the ever-shrinking and increasingly expensive directory the best use of funds? Website costs are decreasing every year and have a wider reach.
The case for having a website in today’s world is very strong. Almost all the businesses surveyed said they planned to have a website by the end of the year. Are you part of this group? Make it a reality by contacting us.